Black Friday week

A free Whitening Mouthwash with every Sonic kit.

The Sonic Starter is the brush, three spare heads and Whitening Toothpaste for £35. We add the mouthwash to your basket.

Shop the Sonic Starter

Three Waken Sonic Toothbrushes, in grey, blue and pink, standing on a bathroom basin.

Black Friday

25% off your everyday care.

Toothpaste, mouthwash, floss, Sonic Toothbrushes and heads. Use code WAKENBF26-CARE25. Ends Monday at 11:59pm.

Shop Black Friday Or a Sonic kit with a free Whitening Mouthwash

Waken Advanced Care Mouthwash, Whitening Toothpaste and Whitening Mouthwash on a bathroom counter.

Everyday oral care

Everything you need. Nothing you don't.

Toothpaste, mouthwash and floss that do their job well, every day, gently. SLS-free, alcohol-free, tested with dentists.

Shop the range Find your range

In store at Tesco, Sainsbury's, Waitrose, Ocado and Amazon.

Five ranges

Pick the one that fits you.

Advanced Care

All-round daily protection. 6-in-1 formula, peppermint.

For everyone, every day →

Enamel Care

12-hour enamel protection. Spearmint.

For stronger enamel →

Sensitive Care

Gentle formula with chamomile and calendula. Spearmint.

For sensitive teeth →

Whitening

Plant enzymes lift surface stains. Peroxide-free.

For a brighter smile →

Waken Kids

Ages 3 to 12, and Tiny Waken for first teeth.

For growing smiles →

The Waken Way

It's not just about what goes into Waken that makes it special. It's also about what we leave out.

Eight things we hold ourselves to, on every product we make.

Read The Waken Way

The four Waken toothpastes on teal blocks with mint leaves

Waken Advanced Care Toothpaste 75ml

Advanced CarePeppermint

£4.50

Waken Whitening Toothpaste 75ml

Whitening

£8.00

Waken Advanced Care Mouthwash 500ml

Advanced CarePeppermint

£5.00

Waken Enamel Care Toothpaste 75ml

Enamel CareSpearmint

£4.50

Why Waken

Wonderfully effective. Thoughtfully designed.

Gentle, not weak.

Every toothpaste is SLS-free and every mouthwash is alcohol-free, with fluoride to help protect teeth.

Chemists and dentists.

Specialist chemists build the formulas. Dentists supervise the testing.

Only what's necessary.

Vegan formulas approved by the Vegetarian Society, with natural mint flavours and no artificial colours or dyes.

Thoughtful packaging.

Tubes and bottles designed to be recycled, with recycled plastic in the pack. Check your local rules.

Advanced Care

The all-rounder.

Advanced 6-in-1 formula: helps prevent cavities, helps reduce plaque, helps strengthen enamel, freshens breath and helps support healthy teeth and gums.

Shop Advanced Care

Couple in a hotel bathroom with Waken Advanced Care toothpaste and mouthwash

What people say

In their words, not ours.

Investor, Creative Director & Head of Teeth

Rylan explains his role at Waken.

“The products are amazing. I’ve been using them for years… If more people knew about Waken and gave them a go, I’m sure it could be up there with the biggest names. I’m not just putting my name on it, I’m properly getting stuck in.”

Watch the video